Ipsos is a global leader in market research, delivering reliable information and understanding of society, markets and people through their survey panels. Amidst growing digital-based research competitors and evolving consumer behaviors, it was increasingly difficult for the business to stand out and capture desired audience segments. Moreover, they needed to adapt to the ever-changing goals and targets of clients, necessitating agility and flexibility in their recruitment approach. Balancing panel quality with cost efficiency posed yet another hurdle, requiring a new solution to enhance acquisition while minimizing expenses.
Response Media embarked on a collaborative journey with Ipsos, leveraging data-led models to identify over 30 specific target audience segments. Audience insights formed the foundation for agile, multi-tactic acquisition programs tailored to the business’s recruitment objectives. By harnessing best-in-class media optimization techniques and advanced modeling practices, we optimized their digital acquisition media, ensuring maximum efficiency and performance.
“Our panel recruitment is tough, requiring enormous agility. Response Media’s best-in-class media optimization and modeling practices provide us with the security and performance we need in our digital acquisition media.”
