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Category: CRM

Ideas that move the marketing needle.
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Multi-Channel CRM & Integrating Conversational SMS with Email

Meeting consumers where they are and where they want to consume information
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What the Colorado Privacy Act Means for Your Brand

Understanding the new law to ensure your brand is compliant
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Best Practices for Brand Reactivation Emails

A look at what makes a reactivation campaign effective
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The Power of FOMO Marketing  

This highly effective tactic makes your targeted audience feel they must act NOW
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Crafting a High-Performing Registration Form

CRM programs start with getting consumers into your database
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The Five Pillars of Successful CRM

Creating robust programs that benefit both your brand and your audience
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The Value of Data-Led Marketing for CPG

Key insights can better inform your marketing choices upfront
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Differences Between First-Party Data & Earned Data

The data set that provides the most value for your brand
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Discussing Live Text Versus All Images in Marketing Emails

Weighing the pros and cons to determine what works best for your clients
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Helping CPG Companies Build DTC Relationships

Brands going direct to consumers take ownership of their most valuable asset
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