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  • Insigths

Category: CRM

Ideas that move the marketing needle.
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Birthday Emails for Retail, CPG and B2C Customers

Connect with your consumers while making a positive impact on their special day
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Reactivation Emails: The Cost-Effective Way to Retain Consumers

What to consider when creating an effective reactivation strategy
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How Giveaways Are Hurting Email Programs

Giveaways seem like a simple solution, but may not be the best for your brand
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How to Incentivize Consumers with Low Value Offers

A quick refresher on effectively marketing a low value offer
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How to Choose Between a Welcome Series & a Singular Welcome Email

A bad first impression can ruin any potential relationship, while a good one can create a loyal audiences
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Why Diversity Matters in Your Marketing Strategy

Even with small marketing teams, it is possible to find these perspectives
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Why Accessibility Matters in Email Marketing Development

Keeping these considerations in mind will help ensure email content is accessible to more recipients
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Quality vs. Quantity With Email Database Size

Striking a balanced approach to growth and engagement through segmentation
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How Going Dark Affected Your Brand

Responding to crisis with compassion, authenticity, and empathy
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Marketing Fundamentals in Times of Uncertainty

Why it’s helpful to reassess goals and techniques when the market environment changes drastically
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