Category: CRM

Ideas that move the marketing needle.

How Gen Z Views Money and The Impact on Your Marketing Strategy

A look at how this generation spends, saves, and shapes market trends

How the Credit Union Industry Can Benefit from Data-Led Marketing

Financial uncertainty on the horizon gives way to credit unions on the rise

Segmentation in the Financial Services Industry

Utilizing consumer data is crucial for understanding and influencing consumer decisions

Integrating Your Email Strategy with Mobile

The most successful campaigns personalize communications to be relevant

Spending Across the Generations Part 3: How the Gen Xers Shops

Continuing our series as we look at nuances of generational trend shifts

Spending Across the Generations Part 2: How Millennials Shop

A second part to our series looking at generational and market divides

Spending Across the Generations Part 1: How Gen Z Shops

Launching our new mini series to analyze the spending habits of each generation

Five Best Practices for Your Holiday Email

This wonderful time of year is a unique opportunity to connect with your customers

How to Optimize Retail Email Frequency

Answering this most critical, top-of-mind question for retail marketers