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  • Insigths

Category: Digital Marketing

Ideas that move the marketing needle.
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Discussing Live Text Versus All Images in Marketing Emails

Weighing the pros and cons to determine what works best for your clients
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Why Streaming Services Are Essential to CPG Brands

Leveraging the power of streaming for relevancy and engagement
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Helping CPG Companies Build DTC Relationships

Brands going direct to consumers take ownership of their most valuable asset
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Birthday Emails for Retail, CPG and B2C Customers

Connect with your consumers while making a positive impact on their special day
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Reactivation Emails: The Cost-Effective Way to Retain Consumers

What to consider when creating an effective reactivation strategy
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How Giveaways Are Hurting Email Programs

Giveaways seem like a simple solution, but may not be the best for your brand
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How to Incentivize Consumers with Low Value Offers

A quick refresher on effectively marketing a low value offer
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How to Write Effective, Compelling CPG Email Copy

Sharing the Response Media strategy from composition to reporting
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Why Diversity Matters in Your Marketing Strategy

Even with small marketing teams, it is possible to find these perspectives
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How Going Dark Affected Your Brand

Responding to crisis with compassion, authenticity, and empathy
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