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  • Insigths

Category: Digital Marketing

Ideas that move the marketing needle.
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Google AdWords Best Practices to Optimize Your PPC Campaigns

Strategies to ensure your brand shows up prominently in search engine results
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Marketing Fundamentals in Times of Uncertainty

Why it’s helpful to reassess goals and techniques when the market environment changes drastically
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Why You Need a Customer Advocacy Program for Your Brand

Customers now expect more tailored, personal, and human approach to engaging with brands
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Understanding How the Gen Z Mom Shops

Understanding Gen Z shoppers is vital to brands for today, not just for the future
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How to Maintain a Cohesive Brand Voice on Social Platforms

What brands post on social says just as much, if not more, than other elements of the marketing mix
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Integrating Your Email Strategy with Mobile

The most successful campaigns personalize communications to be relevant
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25 Stats that Prove Why Brands Should Use Email Marketing

A compilation of stats from recent studies giving confidence to state of email marketing
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Spending Across the Generations Part 3: How the Gen Xers Shops

Continuing our series as we look at nuances of generational trend shifts
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Spending Across the Generations Part 2: How Millennials Shop

A second part to our series looking at generational and market divides
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Spending Across the Generations Part 1: How Gen Z Shops

Launching our new mini series to analyze the spending habits of each generation
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